Earth Day (4/22/2012) sees the launch of Gummy Riot.
Developed & Published on behalf of Tasty Brand, Inc., a leading manufacturer of organic snack foods; Gummy Riot embodies the brand’s mission in a fun, approachable way that engages with its consumers (kids, tweens and parents) while offering a powerful message to kids and a valuable teaching tool for parents and educators.
Kaio Interactive teamed up with Tasty Brand to create an experience that appeals to children and adults of many ages. Gummy Riot includes all the “addictive” game qualities and strategy found in extremely popular apps such as “Angry Birds,” while incorporating Tasty Brand’s identity and core values such as a commitment to providing healthy nutritional options for families, non-GMO legislation, mandatory food labeling and saving honey bees.
The Gummies are the game’s superheroes, each fully-fledged “characters” with personalities and special powers that are earned through power-ups on Gummy Riot’s cutting-edge Augmented Reality function. The game’s “bad guys” represent the antithesis of what Tasty Brand snacks are about – GMO, Artificial Colors, Pesticides, High-Fructose Corn Syrup and Trans Fat. Honey bees, the planet’s most important pollinators, have a particular soft spot in Tasty Brand’s heart, and Gummy Riot’s mascot is a honeybee named Rumble, whose hope is to help his hive and others avoid the dreaded Colony Collapse Disorder, an epidemic affecting nearly one-third of all honey bee colonies in the USA. Scientists believe a combination of factors could be making bees sick, including pesticide exposure (through spraying and GMO seeds), invasive parasitic mites, an inadequate food supply and a new virus that targets bees’ immune systems.
You can download this great new fun game here…. 
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